Serene Queries

Intellectual property

Oct 14, 2021

I'm working on a project for a creative pack and names etc.
My client is asking me about intellectual property.
If a consumer in FG creates a revolutionary name for a product for me.
Can't he claim the intellectual property?
How can we avoid this potential risk ?
Thank you very much. Best

Experts Response

Oct 26, 2021

Dear Sir/Madam,

Thank you for reaching out and submitting your question via SERENE.

We have brought this matter to the attention of the members from our pool of legal experts, who recommended that attribution of intellectual property rights should be dealt with in the terms and conditions of participation prior to participation to the focus group. The terms and conditions accepted by the participants to the focus group should also foresee an assignment (transfer of ownership) of any intellectual property created, and a waiver of any moral rights.

We hope you will find this information useful and please don't hesitate to contact us at any time in case you have any further questions or concerns.

Kindest regards,
ESOMAR Professional Standards Team